Recent market research has demonstrated that the ACCC requires a content refresh to effectively reframe and represent information on baby related product safety.

Sellers are invited to propose a media mix based on the research findings, timeframes and available budget, however, below is the minimum deliverables expected to support the campaign.

a. A minimum of three social media posts to be branded as ACCC Product Safety and also white labelled or rebranded for distribution via partner channels.
b. A series of at least three videos about various product safety topics in appropriate lengths and formats for use on the microsite and social media.
c. Print-ready design of physical item (e.g. printed postcard or fridge magnet) that will be distributed to expecting parents through Bounty Bags that is both useful in itself and directs them to additional information on the new website. Printing will be organised separately by the ACCC.
d. A campaign microsite targeting parents and carers including copywriting, design and development.