In accordance with RMIT University policy, the Marketing and Recruitment creative partnerships are currently due for renewal, extended to February 2023. The renewal has presented an opportunity to review the operational processes and relationships that correlate between external providers and internal resources. The review has identified several gaps and inefficiencies that inhibit consistent creative direction and overarching brand governance. Additionally, the renewal allows RMIT University to enhance the strength of the organisation’s brand, both nationally and globally.